Marketing

You may get to your destination without a map eventually, but at what cost? Knowledge is power, and to obtain that knowledge you need to conduct extensive research about your company, your competitors, your environment and most importantly your customers. Here at Strategic Advisers, we not only generate this insight, but we also demonstrate how to use it to your advantage.  

Get it right first time is important but not applicable to marketing strategy, will be with you until it is right. 

As your business grows, so do your competitors. To stay relevant and learn from your competitors' mistakes a competitive analysis is essential to track their activities and what people are saying about them. Our Strategic Advisers will provide you with a detailed analysis on your competitors' strength, weaknesses, marketing activities, customer journey and online presence to help you distinguish your business and stay ahead of trends.

If you do not have a golden egg laying goose, then you need to differentiate your company from your competitors', through your unique selling point. Together with your leadership team, we will identify your target audience, understand your competitive advantage, recognise industry trends, assessing and tuning your USP to then develop an internal and external communication strategy. 

Believe it or not, your internal and external message needs to be the same, and first and foremost your internal communication comes first! Your people make up your organisation and they are the face of your company and as such the lines of communication need to be flowing and consistent. Our advisers are highly trained to provide you with an internal communication strategy which will guide you on the best practice to deliver your message clearly. 

Why reinvent the wheel? In some cases, a website does not need to be redesigned, it instead needs a bit of TLC. To understand areas your website needs focused maintenance, our marketing consultants will conduct a thorough services of your website to identify areas of your site that need modifying to improve your customers’ journey and enhance your search engine rankings. 

Believe it or not, your CRM platform is not a glorified worksheet! Your CRM should improve customer relationships, acquire new leads, and drive customer loyalty. Most of the times companies have already heavily invested in a CRM platform but are only utilising 15% of its capacity. Strategic Adviser will support with identifying your CRM strategy goals, understand your challenges and weaknesses, map out your customers’ journey, align cross-department interaction & communication, agree on KPIs to create a CRM process to streamline workflow.

Gone are the days when companies’ main external communication was blowing their own trumpet. Nowadays, our customers are spoiled for choice and will be more inclined to favour a company that can demonstrate they are leaders in their field. Thought Leadership piece builds brand equity, generates demand, it builds customer relationships and creates new opportunities for sales and partnerships. Our advisers will create a Thought Leadership Strategy that will map your next six to twelve months of coverage. 

Great copy is of utmost importance for your website to ensure you reach the top of a Google Search. We create copy for your website, based on industry trends and keyword research to ensure your website contains the most relevant content strategy.  We have a level of expertise in Public Relations coverage from Press Releases written and released to the media to organising Public Relations events to inform audiences about your products and services. We also write interviews and feature articles to be distributed both on digital platforms and for local printed publications

Being at the top of Google is important when over 90% of consumers are searching on Google for products and services. Our consultants work to improve business' Search Engine Optimisation (SEO) performance by keeping up to date with the latest trends to improve SEO rankings, with both on page and off page deliverable.

Ensuring your business is present on Google when your product is searched for is our top priority. With over 93% of consumers searching for products and services on Google, we ensure you have visibility on the search engine by creating and managing your Google Ads.

We design e-newsletters and create content to provide audiences with relevant information about your business' products and services. With specific audience targeting and A/B testing, our aim is to generate sales leads and acquire engagement and interaction with customers